Yesterday I got a new camera from Best Buy. We had looked around at two different chain stores before going into Best Buy. In the first store, the sales associate was confused from the start. When we said we were probably going to look around at other stores, he said he thought it was a good idea. In the second store, we waited for 15 minutes for a salesperson, to no avail. The young man in Best Buy not only helped us locate the perfect camera, but pointed out several features it would have taken us years to learn (when we finally got around to reading the manual).
Today the camera was on sale at another store. Best Buy's policy is to refund the difference in sales price, plus 10%, if you bring in the ad. We did, and were actually refunded 30% of the original sales price. What a deal!
Needless to say, Best Buy now has me as a loyal customer. Why? Because they wanted to help me, and went the extra mile to keep me as a customer.
The moral of this story is all about how you treat people. It's all about treating strangers as friends and showing you value your friends by doing a little extra. If a big chain store can do it, then so can I.
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